A bit more about Julie
Julie Fiore is a creative director, strategist, project manager, producer, and communicator dedicated to exploring connection and community-building through music, storytelling, and content. In recommendations, collaborators often speak of her vision, curiosity, adaptability, and cross-functional abilities – whether part of a team of two or two-hundred. She’s best known for her innate ability to build something from nothing, and with her cross-functional knowledge and experience, Julie is often the first hire for a new organization, the spark for a strategic pivot, or the changemaker for a fresh project.
She founded One Ounce Opera in 2012 – dedicated to re-imagining opera in unexpected spaces – after receiving degrees from the University of North Texas (BM) and the University of Denver (MM). She also spent a semester exploring performance work at Roosevelt University/Chicago College of the Performing Arts and a summer in Italy with the International Institute of Vocal Arts.
As a performer, her most celebrated operatic roles were Abigail in The Crucible, Adina in L’elisir d’amore, and Sister Constance in Dialogues of the Carmelites. As a soloist, she's been featured at the Chicago Symphony Center, Bass Performance Hall (Ft. Worth), The Meyerson (Dallas), Boettcher Concert Hall & The Newman Center (Denver), the Frank Irwin Center (Austin), and the Tri-State Fairgrounds, Globe-News Center & Civic Center (Amarillo). In Austin, Julie has performed with Conspirare, Chorus Austin, and One Ounce Opera; and as part of the Beerthoven Concert Series, Fusebox Festival, Soundspace at the Blanton, HONKTX!, the Downtown Tree Lighting, during SXSW, and as a soloist on other varied events in both traditional and non-traditional locations.
For eleven years, she worked with students in the foster care system as a Music Mentor and volunteer program manager with Kids In a New Groove (now part of Partnerships with Children), originating their curriculum and training new mentors. She was awarded Music Mentor of the Year in 2019. A private voice teacher for more than a decade, she now focuses on coaching singing-artists on auditioning, dramatic interpretation, performance anxiety, and vocal pedagogy.
Julie spent five (gorgeous) summer seasons as the first Assistant Director and Program Manager of the Taos Opera Institute in New Mexico – an intensive residential young artist program – where she developed the organization's processes, programming, original assets, and branding. She also managed the faculty, guest artists, and attendees, and was named their very first Artist-In-Residence.
She spent four seasons as the Director of Digital & Audience Experience at Austin Opera, ushering in a period of non-traditional customer-centric innovations that culminated in the creation of a new digital opera channel with weekly native content, two OPERA America “Innovation” grants, a co-produced VR project with Washington National Opera, the (pandemic) presentation of Tosca at a Formula 1 racetrack amphitheater, original opera films at a drive-in (co-produced with Houston Grand Opera), a bilingual concert series partnership with the Mexican Consulate, and a coveted place in the Bloomberg Philanthropies Digital Accelerator. Julie cultivated, developed, and executed marketing and audience-building strategies that have become part of the new standard for traditional classical organizations – and received national press attention.
Julie joined the team at Tetractys New Music (Austin, TX) as the inaugural Producing Director of Here Be Monsters 2023, 2024, and 2025, building the foundation and structure of the yearly indie-classical festival. She continues to be involved as a participant in 2026 with her performing arts company, One Ounce Opera.
Launched in 2012 in a live music venue in Downtown Austin, One Ounce Opera's (OOO) varied non-traditional productions have been nominated for over 40 theatre awards – seven of which are personal nods for her Outstanding Direction. Julie's forward-thinking, genre-defining spirit is perhaps most strongly exemplified by her creation of one of the world's only micro-opera showcases, OOO's yearly Fresh Squeezed Ounce of Opera. She currently serves as the Executive & Artistic Director of OOO (to find out more and catch the next show, click here).
Bringing her experience and knowledge to a diverse spectrum of folks through fractional projects, Julie joined Austin firm Zanate Marketing as their Creative Director in 2022. Her clients have spanned smart tech, precision navigation, nonprofits, social justice, performing arts organizations, and experimental music makers.
An experienced speaker, Julie’s most requested presentations explore how to spark real connection, the power of the right kind of storytelling, how to turn a creative background into a successful communications career, and what tools young artists need to self-produce their dream projects. Most recently, Julie presented live featured sessions at the Austin Lions Club and the Texas Chambers of Commerce Executives Annual Convention (titled: How to Make Your Events Unmissable Without Reinventing the Wheel).
Connect with me! DM me on Instagram (@juliefiore_)